Discover America Global Inspiration Guide
Attract visitors from the most valuable international markets through the Discover America Inspiration Guide.
With an impressive print and digital distribution strategy that includes targeted consumer, trade and embassy channels, this is an unbeatable opportunity to inspire active travel planners across the globe to learn more about your destination!
This international platform for U.S. destination exposure is created in 10 languages and distributed in 21 international markets.
Annual distribution of 575,000 high-quality print guides is distributed among the following markets: China, South Korea, Japan, Australia, New Zealand, India, Germany, Austria, Switzerland, United Kingdom, Ireland, France, Brazil, Mexico, Canada, & U.S. Also select distribution can be seen in other Scandinavian and Latin American targeted areas.
Also distribution is served through Brand USA pavilions at major international travel shows, VISA offices and U.S. embassies, Visit USA Committees (VUSA), top tour operators and travel agent partners in each country. 130 million media impressions were delivered for the 2014 version and 200 million impressions are planned for the 2015 version!
Program Component Highlights
Any travel industry partner may purchase Featured Photo Essays within one or more of Brand USA’s consumer marketing pillars: Great Outdoors, Culture, Urban Excitement, and Indulgence.
View the program fact sheet.
Destination partners may also participate in any of the special sections within the pillars: ‘Ski & Snow’, ‘Beaches & Islands’ and ‘Golf’ in Great Outdoors; ‘Indian Country’ in Culture; ‘Family Travel’ and ‘Shopping’ in Indulgence. Content space sizes are created by half pages, full pages or 2-page spreads.
Travel providers, such as airlines, hotels, car rental companies, etc., may purchase display ad space in the ‘Resources for Travelers’ planning section or on the inside front cover.
2014 Discover America Inspiration Guide: E-Book Links:
2016 Discover America Inspiration Guide pricing and date information coming soon!
For additional information:
Brand USA Original Programs
Marketing By Miles