Industry Partners

In-Language Content Program

This groundbreaking Brand USA program creates and distributes in-language multimedia content to help U.S. destinations bring experiences to life for international visitors. These authentic, hosted travelogue-style content packages tell destination and attraction stories from the international traveler’s perspective, in their native language (not translated).

Each video and article will include highlights of 2-3 area locations with messaging unique to your destination and including the required Brand USA branding.

To date, industry partners have invested in nearly 200 videos and articles, and 4,000 new photos.

Click here to view the most recent sell sheet.


  • Distribute high-quality in-language content through your owned & paid channels – at a great value
  • Tell your destination’s story through video – a preferred format of international travelers
  • Introduce international visitors to your destination’s top experiences through native speakers
  • Leverage Brand USA’s reach with promotion through our marketing efforts and distribution channels
  • Optimize your content with in-language metadata


Every package includes:

  • A dynamic 2-2.5 minute in-language video
  • A 400-500 word in-language feature story
  • 15-20 high quality photos
  • In-language metadata


1-3 packages: $6,725 each

4+ packages: $6,185 each

* Price breaks are per language (e.g. 1 – 3 or 4+ packages of specific language content). Special rates apply for purchasing 10 or more packages or by organizing content development across your region.


In addition to accessibility from’s main navigation, Brand USA will distribute your In-Language Content for one year by:

  • New In-Language Content pages on in the Travel Journals pages
  • Links to Native-Language Content pages on all relevant state and city pages on
  • Social promotion of new videos on the Discover America YouTube channel
  • Inclusion of select videos in Brand USA’s digital brand advertising efforts
  • Integration of In-Language Content in Brand USA’s Official Inspiration Guide, as well as the videos embedded in the digital guide


Through Brand USA’s Channels

Leverage’s high traffic volume and purchase these enhanced options:

  • In-Language Content to Experience: $4,000/package

Editors will modify your Native-Language Content package’s article from first-person to third-person to give it a more global viewpoint. Content will be accessible through homepage tiles as well as through the TripTuner tool. Cost includes select translations (Japanese, German, Korean, Portuguese, Queens English, Spanish and French Canadian). Includes SEO optimization in all languages.

  • Guaranteed homepage tile: $10,000/month for the language-appropriate site. This tile links to your dedicated content page featuring the In-Language Content video, feature story and photos.

Google’s TrueView

Repurpose your In-Language Content, and expand its reach through the most used video platform in the world: YouTube.

  • Receive a 30-second edited spot created from your In-Language Content
  • Target the promotion of your video to international audiences by geography, demographic criteria, language and/or topic
  • Pay only when the prospective traveler watches your entire video
Costs: $3,500 per 30-second edited video and first 5,000 views

Additional views: $.10 each, sold in 10,000 view blocks: $1,000 per block (limit 15 additional blocks)


Lisa Schwartz
425-502-7631 (office)
206-679-1930 (mobile)

John DeLeva
206-679-1798 (mobile)

Paul Winkle
941-342-2325 (office)
941-724-5437 (mobile)

Debi Saldana
210-723-9957 (mobile)

For more information, please click here.